First off we have the category that I myself fall into. The Researcher knows what they like and what they want from their books. They spend hours reading reviews and have a carefully selected wish list. The Researcher rarely picks up books on a whim and they tend to know an awful lot about a book before reading it. The Researcher goes to a bookshop on a mission with a list of books in mind. Nothing beats the satisfaction of finding the book that they want in stock nor the disappointment on discovering that they don’t carry the book in question.
The Browser is my personal favourite kind of book buyer. They treat bookshops as their own personal cave of wonders. They can lose hours perusing the bookshelves, occasionally pulling out books that catch their attention. You can often find them sitting in one of the comfy chairs flicking through their findings before deciding if they want to buy. The Browser loves bookshops and the art of book shopping almost as much as they love reading itself.
The Cover Lover:-
Whilst it’s true that the cover lover will often fall victim to a beautiful cover design it’s also the marketing on the outside of the book that can catch their attention. I’m talking about a snappy synopsis, a quote from a favourite author and award winner stickers. Cover Lovers can often be found in bookshops near public transport looking for a cover that catches their attention with promises from the press to be a great read. After all, they don’t have time to investigate much further; they have somewhere to be and are looking for a good book to pass the journey with.
The Bargain Hunter:-
The Bargain Hunter is perhaps the most easily recognisable type of book buyer. They are the ones clutching tightly to their smartphones blatantly looking for a cheaper offer online and comparing prices. If they are shopping in a group or with another person you may overhear them say “I think I’ll leave it, it’s cheaper on Amazon.”
The Newbie can be a person of any age who has just discovered a book (or new genre) they love for the first time. Wide eyed they’ll excitedly dash over to the area in the store where they discovered their first love looking for something similar. Booksellers are the newbies new best friend as they ask for more books by the same author or similar titles.
The Wanderers are a diverse bunch. They usually exclude book lovers altogether and tend to come into a bookshop with their last intention being to buy a book. I’m talking about the civilians off the street looking for free Wi-Fi, coffee, shelter, and a toilet amongst other things. You know the type. They’ll do a full rotation of the shop whilst exclaiming to their friend that they “don’t really read.”
So there you have it. The six types of people I’ve encountered whilst book shopping. Which group do you fall into? Have you ever come across a different type of book buyer?